Performance marketing agency in Mumbai that fixes the system before the spend
tnt. is a founder-led performance marketing agency based in Mumbai. We run Meta ads, Google ads and affiliate for fintech, lending and D2C brands across India, and we start where most agencies stop: the tracking, funnel, product and offer underneath the ads.
What a performance marketing agency should actually do
Performance marketing means paying for outcomes you can measure: installs, leads, purchases, loans disbursed. Most agencies treat that as a media-buying job. They change bids, launch new ads and send a report. When the numbers stall, they ask for more budget.
In our experience the problem rarely sits in the ad account. It sits in a purchase event with no value attached, a conversion goal set to app opens instead of disbursals, a landing page that loses half its visitors, or an app journey that breaks at KYC. Spend more on top of that and you just buy more of the leak. So before we touch a campaign, we check the whole business.
Results from brands we have grown
Cost per conversion
Revenue
ROAS on ₹62K spend
What we run for you
Meta ads
Conversions API with deduplication, value and currency on every event, frequency guards and a creative system built on distinct concepts. Meta ads agency →
Google ads
One clean primary goal, protected brand search, weekly negative keyword harvesting, app campaigns and scripts that stop waste the same day. Google ads agency →
Affiliate
Paid on outcomes: per disbursal or per verified lead, running with lending brands including FatakPay, Ring and Cashe.
Tracking and data
Pixel, SDK, MMP and server events wired so Meta and Google learn from real customers, not guesses.
Funnel and landing pages
Pages built for the traffic we send, with speed, message match and one clear action.
Creative intelligence
Competitor ads scraped and scored daily, so new creative comes from what the market is proving, not from a brainstorm.
How an engagement works
Diagnose
Weeks 1–2. A full audit of tracking, accounts, funnel, product and creative. Every leak gets a rupee value.
Fix the machine
Weeks 2–6. Signal, structure, landing pages and product fixes, built with your team.
Prove it
A controlled pilot with targets agreed upfront, before any real budget moves.
Scale with guard rails
Budgets move by rule in 20% steps, scripts guard spend overnight, founders review weekly.
Founder-led, every week
Vishnu Mallah · Founder
Media strategy and pitching at WPP, then strategy and performance lead at Mediachondria across 21+ brands and 7,000+ campaigns. ₹1,460 Cr+ in client revenue delivered.
Satyam Mishra · Co-founder
Built a lending app's acquisition engine from scratch at FatakPay across Google, Meta and programmatic with MMP attribution: 1,30,000+ users and ₹70 Cr+ in loans disbursed.
Who we work with
- Fintech and lending apps: personal loans, credit lines, BNPL, credit management (fintech performance marketing)
- D2C brands that have outgrown marketplace ROAS and need their own funnel
- Healthcare and high-consideration services where creative language decides cost per lead
- Founders who want a partner measured on contribution, not on platform dashboards
Questions founders ask us
What does a performance marketing agency do?
It plans and runs paid media such as Meta ads and Google ads against measurable outcomes like installs, leads, purchases or loans, and is judged on cost per result and revenue, not impressions.
How is tnt. different from other performance marketing agencies in Mumbai?
Both founders work on every account every week, and we fix tracking, funnel and product leaks before scaling spend. Every leak we find gets a rupee value, and the biggest one is fixed first.
Which industries do you specialise in?
Fintech and lending apps, D2C brands and healthcare. We have scaled FatakPay from ₹25 Cr to ₹108 Cr in monthly disbursals and taken Zavo from launch to ₹3.6 Cr in revenue.
Do you only work with brands in Mumbai?
No. We are based in Mumbai and work with brands across India.
How quickly will we see results?
The diagnosis takes about two weeks and ranks every leak by cost. Structural fixes usually take two to six weeks, followed by a controlled pilot before budgets scale.
How do we start?
Message us on WhatsApp at +91 86920 24883 or email business@thenonchalants.com with your monthly ad spend and the metric that is stuck.
Tell us what's stuck.
A founder reads every message. Share your monthly ad spend and the number that's not moving, and we'll tell you where we'd look first.