Meta ads agency that fixes the signal before the spend
Meta isn't broken. Most accounts just feed it bad data and tired creative, then blame the algorithm. We fix the signal first, then build a creative system that keeps winning.
What we fix in Meta ad accounts
Signal
Conversions API with deduplication, value and currency on every purchase, hashed customer data and consent signals. Better matching means cheaper learning.
Structure
Clear lanes for prospecting and retargeting with exclusions, so your own campaigns stop bidding against each other.
Creative
Three to five genuinely different concepts at a time, rotated before fatigue. Losers are killed on rules, not feelings.
Frequency
Guards on prospecting frequency so a winning ad doesn't quietly burn out while still spending.
Rules
Stop-loss, frequency and zero-result rules that act overnight instead of waiting for next week's review.
Measurement
Weekly numbers from your bank or backend, compared against Meta's reported ROAS, so decisions rest on money that actually arrived.
Results
Cost per conversion
Peak CTR isolated
ROAS on ₹62K spend
How an engagement works
Diagnose
Weeks 1–2. A full audit of tracking, accounts, funnel, product and creative. Every leak gets a rupee value.
Fix the machine
Weeks 2–6. Signal, structure, landing pages and product fixes, built with your team.
Prove it
A controlled pilot with targets agreed upfront, before any real budget moves.
Scale with guard rails
Budgets move by rule in 20% steps, scripts guard spend overnight, founders review weekly.
Questions founders ask us
Why is my Meta ads cost per result rising?
The most common causes are creative fatigue at high frequency, missing or duplicated conversion events, and overlapping audiences where your own campaigns compete. We audit all three before changing budgets.
Do I need the Conversions API?
Almost always. Browser tracking loses a meaningful share of conversions to iOS and ad blockers. Server events with deduplication give Meta a much fuller picture.
How many creatives should we run?
For most budgets, three to five genuinely distinct concepts at a time, refreshed every two weeks. Small variations of one idea count as one concept.
Tell us what's stuck.
A founder reads every message. Share your monthly ad spend and the number that's not moving, and we'll tell you where we'd look first.