Archish Fertility: 8.33% peak ctr isolated

A full creative and media system for a high-consideration fertility brand.

The results

The root cause we found

35 creatives with CTR swinging from 0% to 8.33%, a 12× spread in cost per result, frequency fatigue, and clinical language that people scrolled past.

What we fixed, in order

1. A performance teardown of all 35 creatives
2. A library of the patterns that actually win
3. An Egg Freezing Month content system, organic and paid
4. Meta awareness and lead architecture
5. A Google Ads hygiene audit
6. A kill, scale and rotate playbook the team keeps using

Delivered as a complete system the in-house team now runs.

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