Performance marketing for fintech and lending apps
Lending and fintech apps don't need more installs. They need more disbursals and repayments at a cost the unit economics can carry. That's the only number we optimise.
Why fintech performance marketing is different
In lending, the event that pays the bills happens days after the install: KYC, approval, disbursal, repayment. If Meta and Google only see installs or first opens, they learn to find people who open the app, not people who borrow and repay. First opens can run 20× the volume of disbursals, so the bidding optimises for the wrong crowd.
We move the optimisation goal down the funnel. We wire server-side events from your backend for approvals and disbursals, deduplicate them against the SDK and MMP, and attach value so the platforms can tell a ₹5,000 loan from a ₹50,000 one.
Results in lending and credit
Cost per conversion
Revenue
What we fix for fintech brands
- Conversion goals that point at installs or first opens instead of disbursals or repayments
- Missing server-side events (Conversions API, Google offline conversions) from your loan system
- App journey drop-offs at KYC and application, fixed with your product team
- Google's financial services advertiser verification, handled end to end so campaigns never freeze
- Affiliate programmes paid per disbursal or per verified lead, not per click
- Creative that speaks to real borrower intent: salary gaps, speed, trust, clear pricing
How an engagement works
Diagnose
Weeks 1–2. A full audit of tracking, accounts, funnel, product and creative. Every leak gets a rupee value.
Fix the machine
Weeks 2–6. Signal, structure, landing pages and product fixes, built with your team.
Prove it
A controlled pilot with targets agreed upfront, before any real budget moves.
Scale with guard rails
Budgets move by rule in 20% steps, scripts guard spend overnight, founders review weekly.
Founder-led, every week
Vishnu Mallah · Founder
Media strategy and pitching at WPP, then strategy and performance lead at Mediachondria across 21+ brands and 7,000+ campaigns. ₹1,460 Cr+ in client revenue delivered.
Satyam Mishra · Co-founder
Built a lending app's acquisition engine from scratch at FatakPay across Google, Meta and programmatic with MMP attribution: 1,30,000+ users and ₹70 Cr+ in loans disbursed.
Questions founders ask us
Can you run ads for loan apps on Meta and Google?
Yes, within each platform's financial services policies. We handle Google's advertiser verification and set up campaigns to comply with lending ad rules.
What should a lending app optimise for?
Disbursals and, where possible, repayments, sent as server-side events with value. Optimising for installs or first opens usually attracts people who never borrow.
Do you work on an affiliate model for fintech?
Yes. Our affiliate programmes are paid per disbursal or per verified lead.
What results have you delivered for fintech brands?
FatakPay went from ₹25 Cr to ₹108 Cr in monthly disbursals with cost per conversion falling from ₹3,700+ to ₹300–400. Zavo grew from launch to ₹3.6 Cr in revenue with monthly repayments up from ₹2.5 Cr to ₹35 Cr+.
Tell us what's stuck.
A founder reads every message. Share your monthly ad spend and the number that's not moving, and we'll tell you where we'd look first.