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Zavo: ₹3.6 Cr revenue
Launched from zero and scaled to ₹3.6 Cr in revenue.
Credit management, fintech
The results
Revenue
₹7L
₹3.6 Cr
Cost per install
₹22+
₹12
Monthly repayments
₹2.5 Cr
₹35 Cr+
Monthly media budget
₹2L
₹10L
Monthly installs
1K
30K+
Conversion rate
7–10%
40–50%
The root cause we found
No account structure, tracking gaps, app errors and no systems. Growth could not compound because nothing was measured properly.
What we fixed, in order
- Pilot, then a full account restructure
- Data reports the founders could act on
- Product-level fixes inside the app
- Creative and messaging built for the credit-management buyer
- A funnelised account with its own optimisation systems
Media spend grew 5× while cost per install halved.
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