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Naturavest: ₹1.2L first positive pilot
Stopped the marketplace bleed, rebuilt the machine, then scaled profitably.
Wellness and supplements, D2C
The results
First positive pilot
₹60K
₹1.2L
Monthly sales, next month
₹1.25L
₹4L
Meta layer sales
₹3.5L
₹9L
Peak Google ROAS
17×
Google ROAS held while scaling
~4×
The root cause we found
Marketplace ROAS looked fine at 2–3×. But as spend rose, CAC climbed and orders stayed flat for six to seven months. No brand, no site, no funnel: just ads carrying a whole company.
What we fixed, in order
- Months 0 to 3: brand, website, tag management and tracking
- A ₹60K pilot to prove it before spending more
- Google as the primary engine
- Meta added last, as the layer that closes warmed traffic
The principle we left behind: fix the machine before you scale it.
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Tell us what's stuck.
A founder reads every message. Share your monthly ad spend and the number that's not moving, and we'll tell you where we'd look first.